How long is the program?
The core program will take ~3 months. The great thing is that you won’t have to “wait” for results — from Day 1, you’ll immediately start applying concepts, being able to see new things and do things differently!
In fact, I’ll encourage you to report back each week and share what results you saw.
It requires a commitment of 1-3 hours every week. You can also go a bit faster than the rest of the group if you have more time per week.
You’ll get lifetime access and are welcome to keep showing up for the group calls for as long as I do them.
Why is there an interview?
The true value of a group is in who’s NOT in it. I want to make sure your peers are real, serious CEOs / entrepreneurs like yourself, whom you can learn from.
The price seems a bit low. Why is that?
Not just that, I also offer a 101% guarantee: if it doesn’t work for you, I’ll give you your money back and then some. No questions asked.
I like Warren Buffett’s rule: if you take someone’s money, make sure they walk away thinking they got a bargain.
I used to do only 1:1 coaching back in the day. Group coaching is a new format for me, hence the low price (this price will quickly increase with time, however).
Will I learn to code?
No. Coding skills aren’t necessary to build technical intuition. If you are really interested, I recommend FreeCodeCamp.org or Code.org to get high-quality instruction for free.
Will I learn to use no-code tools like Bubble?
No. These tools / website builders are good for validating ideas quickly and can be part of a holistic tech strategy, but they won’t get you any closer to becoming a technical leader — building real digital companies and hiring engineers who write code.
What is the learning experience like?
My style is a mix of hand-holding and tough love. Expect a lot of real-world practice and being put in the hot seat sometimes.
I follow the principle of “i+1” — the rigor will be just out of your comfort zone, but not overwhelming.
I’m in the <insert name> industry. Will it work for me?
If you never plan to hire software engineers or work with them, this is not for you.
What prior knowledge do I need?
It’s good to be business-savvy / have some real world experience, so you can relate to and appreciate what you learn in the program. Otherwise, come as you are.
How will I access the course?
It will be on Google Classroom and over Zoom. I will release the learning material (lectures, quizzes, assignments) on the class homepage periodically.
You won’t need to download any software for this program.
The price is too high! Can I get a discount?
Unfortunately, I don’t give discounts. You can buy my book for <$10, and if even that is too much, you can email me to ask for a free PDF. I’ve been there and I understand.
Can I get training/workshops for my whole team?
Unfortunately, I only have enough time and energy to work with entrepreneurs / CEOs. But you can buy bulk copies of the book for the rest of your team.
Which is your favourite animal?
The honey badger. They’re really cool. I also like big dogs — the bigger the better.