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The most important thing you'll ever read as a NON-TECHNICAL ENTREPRENEUR.

NOW AVAILABLE WORLDWIDE

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“I really enjoyed the read. Very well written, and timely!”

John F. AntiocoFormer Chairman and CEO of Blockbuster and Taco Bell; Chairman of Friendly's Restaurants and BRIX Holdings
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“Excellent and very easy to understand... an extremely educational tool for the reader.”

Frank Abagnale Jr.Former FBI Head of Cyber Fraud, portrayed by Leonardo DiCaprio in Steven Spielberg's film "Catch Me If You Can"
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ

“I really enjoyed the read. Very well written, and timely!”

John F. AntiocoFormer Chairman and CEO of Blockbuster and Taco Bell; Chairman of Friendly's Restaurants and BRIX Holdings
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ

“Excellent and very easy to understand... an extremely educational tool for the reader.”

Frank Abagnale Jr.Former FBI Head of Cyber Fraud, portrayed by Leonardo DiCaprio in Steven Spielberg's film "Catch Me If You Can"
Packed with simple explanations, bare-knuckle humour, and gripping tech tales from organizations like:

Learn to confidently build tech companies and manage world-class engineers โ€” without learning to code.

Written with a new approach that builds incredible technical intuition, this book has ONE purpose โ€” to help you become an effective, tech-fluent CEO.

Step 1: Read the book

(Here’s a free sample โ€” see what the hype is about.)

Available Everywhere:

Step 2: Get advanced training

Helping serious founders & CEOs become tech-fluent in record time.
Advanced Training for Highly Driven Entrepreneurs
Designed to save you millions of dollars in time, money, and stress as a tech entrepreneur.

May require you to fill out a short application.

What Readers are Saying

Seriously the best thing I've ever read. I took notes. Analogies are basically equivalent to a perfect California Style el Pastor Burrito.

I really liked your book. I can tell you have a lot of passion for this topic, and you mentioned several interesting things that I had not heard of before, like the balance between the cost of testing vs. the cost of failure. Lots of good ideas here.

Wish I had this resource when I started my journey, rather than trying to self-educate with hundreds of articles on the internet.

Beautifully written, love the analogies Aman, everyone can relate to that. I completely agree with you, there's no need for business people to spend time in coding bootcamps, but it's essential to know [how things work]. This knowledge is not as widely available as we'd think. Many thanks for writing this.

Sometimes you read something, and you feel angry, because you wish youโ€™re talented enough to write like that. Yep, thank you for making me want to burn everything Iโ€™ve ever writtenโ€ฆ My sarcasm aside, this is perfect for a non-technical AI enthusiast who is sick of clichรฉ media references to the Terminator. Thank you Aman!

Never found anything so creatively explained. Thanks.

This is f*cking hilarious, and good!

If I had a super power it would be to be able to read and absorb just about anything...quickly. I just look at it and boom....done. Reading this was about as close to that as I will probably ever get. Thank you for breaking the subject down effortlessly and with humor and wit.

Did you write this yourself, or use a professional writer? On first impressions, looks really well written for context and style. Great job!

Love the way you include humor, and also loved the detail in the chef's beard. Haha! ๐Ÿ™‚

Table of Contents

Chapter One โ€” Students of Trade: Movies, Sneakers, and Love Hotels

Chapter Two โ€” Can I Have the Swimming Pool Upside-Down?

Chapter Three โ€” The Ultimate Cooking Guide to Software

Interlude I: The Four Magic Words

Chapter Four โ€” The FBIโ€™s $700M Mistake

A Strange Request
Interlude II: Enter the Internet

Chapter Five โ€” The Hidden Beauty of Databases

Chapter Six โ€” Building for Billions

Chapter Seven โ€” Keep Your Naughty Hat On

Chapter Eight โ€” Michelangelo Was Probably Goofing

Interlude III: Shock and Cheese

Chapter Nine โ€” Inside a Dev Org

Chapter X โ€” Artificial Intelligence: The New Dawn

The Beginning

Who this book is NOT for

  • If you have no intentions of building or leading any digital org or software company, or working with software engineers in any capacity, OR
  • If you have an extensive programming background, AND you are very good at explaining technical concepts to non-techies, OR
  • If you don’t like learning

…then this book isn’t for you.

Meet the Author

Aman Y. Agarwal is the Founder and CEO of Sanpram Transnational Corp. As an engineer he has worked on self-driving trucks, computer vision for robot assistants, and AI-enabled brain-computer interfaces. Besides that, he has also done B2B sales for two tech startups each worth >$1 billion.

Aman has received worldwide recognition for his teaching. His essays on AI have been widely discussed in the media, and he has given guest lectures on AI to fine arts students in Japan.

He is also the host of The Eccentric CEO and The Age of AI podcasts, and is older than he looks.

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