While researching podcasts, I accidentally came across Matt Johnson of “Pursuing Results“. He drove home what Seth Godin has already talked about repeatedly – that the riches are in the niches. He talked about some ideas that had already been taking shape in my head, so it’s good to get validation: Using podcasting and content generation as a way to network with ultra influencers. Appearing on podcasts as a way to hack initial growth. What he says is the backbone of such a strategy, however, is to be very clear about your messaging and value proposition, and your target customers….
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