Codex Audentia

Codex: An ancient manuscript text in book form.
Audentia: Latin for “audacity”.

(This is my codex – a working notebook with all my notes and rambles in their full glory. It is raw, unpolished and unfiltered. If you’re looking for my blog instead, it’s here.)

NEW Homepage Design for SANPRAM

By Rambles No Comments

It’s time to design a new home page. Here’s what the old one looks like: Needless to say, it’s time for an upgrade. I don’t think that the customers I’m trying to attract will find this very legitimate or give off the “world-class” feel I’m looking for. Process comes first How do we go about it? First, it’s important to set a goal. What are we trying to accomplish here and how does this fit? The landing page should give an introduction and “anchor” our brand, for anyone who’s curious about what the company does. It’s not a sales page….

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Educational Resources for Employees

By Miscellanous No Comments

I wonder how I could provide my team with the training they need. Major areas: Negotiation and collaboration Job-related skills and knowledge Things that would accelerate their career in general Personal growth and well-being Negotiation Black Swan method by Chris Voss. The most effective I’ve found yet. Ship a copy of the book to every new team member and see if they learned anything from it. Also the Vimeo uploads by this user: https://vimeo.com/user104273425 Things that accelerate their career in general Writing good emails. Speaking more clearly. Sales and marketing. I can share with them: The 10-day MBA Ebooks that…

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Hiring Philosophy

By Miscellanous No Comments

It’s been a while since I wrote in this codex. I’ve been interviewing candidates for SANPRAM, and it’s a little overwhelming. One of my core principles in recruiting is to root for their success. It has helped me receive consistently good feedback from them that it’s the best recruitment process they’ve ever been through. But on the flip side, rooting for everyone’s success means now I have too many candidates I’d love to somehow fit into my team at SANPRAM. I’ve grown somewhat attached to them! Naturally, it’s not fair to them or to me to hire people who aren’t…

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Brainstorming Job Descriptions

By Miscellanous No Comments

SANPRAM needs its first recruiting page. Let’s chart out what the page will look like. Hiring Philosophy Trust is foremost Root for their success Look for students of their craft – the very best way to see if someone’s really fit for a role or not. Hire happy people – no complainers Be welcoming to everyone Audience People who want to try something unique, adventurous Motivated to learn new things and succeed May be frustrated with job/internship hunting (not sure what they’re good for, ignored/ghosted by recruiters, impostor syndrome, submitting resumes etc) Want to be given a chance, responsibility Want…

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Brainstorming the careers page

By Miscellanous No Comments

Goals Attract people who are students of their trade People who want to try new things People who are nice and honest People who want to make a mark Good communication skills What we can offer to such people Ownership and freedom to experiment Being recognized and celebrated Supportive team and clean culture Variety of work Ability to hone their craft What candidates may be concerned about Not knowing if they’re good or not Not knowing if they’ll get selected Tired of applying and not hearing back? Structure Build trust, be remarkable, be encouraging What does every internship post do?…

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The Eccentric CEO Page

By Miscellanous No Comments

Goals of the page: Establish the brand of SANPRAM and myself Get guests excited about being on the podcast/show Get listeners excited about tuning in Don’t just make it like an Anchor webpage – give it more personality! The page should have more things than the average podcast page. Like a description and what makes it unique. Without useful stuff, nobody will remember it! Who is the target guest/customer? A true student of business Enjoys discussing and sharing knowledge Not very shy Has a good sense of humor Wants to learn and get better. Willing to invest in themselves and…

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Micro Famous?

By Reflections No Comments

While researching podcasts, I accidentally came across Matt Johnson of “Pursuing Results“. He drove home what Seth Godin has already talked about repeatedly – that the riches are in the niches. He talked about some ideas that had already been taking shape in my head, so it’s good to get validation: Using podcasting and content generation as a way to network with ultra influencers. Appearing on podcasts as a way to hack initial growth. What he says is the backbone of such a strategy, however, is to be very clear about your messaging and value proposition, and your target customers….

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Film and TV business Codex Entry

By Miscellanous, Reflections No Comments

(This is not a blog. It’s a codex – raw, unpolished and brutally frank.) A lot of changes happening. Business models are changing, therefore lots of opportunities. The data is pointing towards starting a distribution company that also does production, instead of a production company that also does distribution. Using this codex entry to save all the ideas in my head right now. Free digital distribution has very low margin: Ads are NOT effective for monetizing online. Look at YouTube’s monetization: https://onezero.medium.com/this-is-how-much-youtube-paid-me-for-my-1-000-000-viewed-video-1453cad73847 $1000 from 3 million viewers. So if you make a movie for a million dollars, ad revenue will…

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My thoughts on branding and promotion

By Reflections No Comments
This is not a blog. It's a codex - raw, unpolished and brutally frank. I'm using this codex post to document my perspective on all things promotion and branding, for the benefit of Future Me as well as future team members at SANPRAM. In my view, capturing attention for an idea is about three critical things: Being remarkable: It needs to stand out, plain and simple. Something people haven't seen before, or at least not so frequently that they can gloss it over. It needs to disrupt their regular pattern so that they notice, remember and tell others about it....
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Where should the money go?

By Rambles, Reflections No Comments

(This is not a blog. This is a codex – raw, unpolished and brutally frank.) In this codex entry, I’m exploring my thought process around how my company should spend its money at this particular stage – what I can delegate or outsource, what I can’t. For a recap, I’m running a services company with one employee (myself). At this time, I don’t even have enough in profits to pay myself a salary. Right now, I’m doing every single thing myself. Here are all the things that need to get done: Accounting / bookkeeping Sales and direct outreach (emails, phone)…

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