Codex Audentia

Codex: An ancient manuscript text in book form.
Audentia: Latin for “audacity”.

(This is my codex – a working notebook with all my notes and rambles in their full glory. It is raw, unpolished and unfiltered. If you’re looking for my blog instead, it’s here.)

Micro Famous?

By | Reflections | No Comments

While researching podcasts, I accidentally came across Matt Johnson of “Pursuing Results“. He drove home what Seth Godin has already talked about repeatedly – that the riches are in the niches. He talked about some ideas that had already been taking shape in my head, so it’s good to get validation: Using podcasting and content generation as a way to network with ultra influencers. Appearing on podcasts as a way to hack initial growth. What he says is the backbone of such a strategy, however, is to be very clear about your messaging and value proposition, and your target customers….

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Film and TV business Codex Entry

By | Miscellanous, Reflections | No Comments

(This is not a blog. It’s a codex – raw, unpolished and brutally frank.) A lot of changes happening. Business models are changing, therefore lots of opportunities. The data is pointing towards starting a distribution company that also does production, instead of a production company that also does distribution. Using this codex entry to save all the ideas in my head right now. Free digital distribution has very low margin: Ads are NOT effective for monetizing online. Look at YouTube’s monetization: https://onezero.medium.com/this-is-how-much-youtube-paid-me-for-my-1-000-000-viewed-video-1453cad73847 $1000 from 3 million viewers. So if you make a movie for a million dollars, ad revenue will…

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Where should the money go?

By | Rambles, Reflections | No Comments

(This is not a blog. This is a codex – raw, unpolished and brutally frank.) In this codex entry, I’m exploring my thought process around how my company should spend its money at this particular stage – what I can delegate or outsource, what I can’t. For a recap, I’m running a services company with one employee (myself). At this time, I don’t even have enough in profits to pay myself a salary. Right now, I’m doing every single thing myself. Here are all the things that need to get done: Accounting / bookkeeping Sales and direct outreach (emails, phone)…

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The urge is real. What can I do?

By | Miscellanous | No Comments

(A splash page that pops up at 10 PM every night, to help me go to sleep early) I want to keep watching the video at night, keep scrolling the social media site, or keep browsing that website. The urge and inertial are too great. I want to indulge because I’m in the mood – after all, what is life without some joy? It’s completely fine. I accept these urges. These sensations in my mind and body want me to feel happy, and I am grateful. Think about how you’d feel the next morning. Think about the books you could…

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The Cure for Impatience

By | Essays, Reflections | 2 Comments

(This is not a blog. It’s a codex – raw, unpolished and brutally frank) I try hard to resist comparing my business with others and feeling ashamed of my accomplishments. It still sometimes gets me whenever I’m reminded of someone younger than me doing 100x better – or whatever “doing better” means nowadays. As you can see, this impatience comes tightly packed in a box that also includes envy, low self-esteem and other assorted chocolates. So, how do you deal with it? How do you truly internalize the idea that “it’s about the journey, not the destination”? As human beings,…

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Underrated: Getting Into a Routine as a Solo Entrepreneur

By | Reflections | No Comments

(This is not a blog. It’s a codex – raw, unpolished and brutally frank) I’m a new, full-time business owner trying to create something that has never existed before. So I get to deal with uncertainty every single day. There is no clearly defined path, no obvious answers and no safety net (I’m all in). It has now been over 45 days since I’ve been working on my business full-time, and my main struggle so far has been developing a routine, which is the fundamental “infrastructure” on top of which any profession is built (‘The Great Work Of Your Life‘…

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Website design for SANPRAM

By | Rambles | No Comments

A great online business needs a great website. The goal: NOT to introduce the company, because based on my marketing strategy, most leads would likely know what we do before they know the company’s name. Therefore the goal is to build ON TOP of that trust, and further cement the relationship the reader has with us, and leave a remarkable, lasting impression. It’s a good way of establishing the overall brand, and what we believe in. Questions to ask myself How do you build trust and rapport? Honesty Credibility/Expertise Consistency Humour, human connection Who is the audience? Executives, business leaders,…

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Rambling About World’s Best Technical Fluency Syllabus

By | Rambles | No Comments

Brainstorm Ramble Aug 4 Learning process: 1. Visualize desire/motivation2. Learn high-level components3. Learn lower level components So, start with what the person is trying to do, and then go down the levels of abstraction one by one. In the essay, we start at a very low level of abstraction (how a computer works, kitchen etc), and then build the story of how modern technology works. We also built some intuition around the high-level trade offs. Next, since the goal of the program is to empower the imagination, as well as the ability to understand what people are talking about. And…

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Don’t be too rational, be skeptic of the Arithmocracy

By | Miscellanous, Rambles | No Comments

Watched some more talks by Rory Sutherland today, and as always they are amazing. Took notes. – People with data and numbers tend to control conversations and win arguments, because most people like certainty. Usually nobody gets fired for being rational, and most people are terrified of looking silly and stupid. – The problem with using “data” to guide every decision with rigorous rationality, is that your models of the world are wrong. You will never have enough information to accurately capture how humans work. – Any metric that becomes a target, ceases to become a useful metric. When companies…

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