Elegant advice from Liquid Death CEO on their “viral formula”:
Viral simply means “extremely interesting.”
It should feel like “news.”
I now see that Donald Trump is an absolute genius at this. He’s a master of evoking “reactions” and getting worldwide press for free.
- He isn’t afraid to evoke reactions. The bigger, the better.
- He is also extremely consistent at it.
In essence, having something that’s genuinely newsworthy is the most important aspect. It’s substance over fluff.
初めまして。 I’m Aman, a founder based in Tokyo, Japan. We’re building a 1,000 year company.
