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The Eccentric CEO Podcast

Episode 11: Inside the Business of Managing Fashion Models — Briauna Mariah

By July 15, 2021March 6th, 2022No Comments

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Inside the Business of Managing Fashion Models — Briauna Mariah

The world of high-fashion and modeling may be glamorous, but it is still a business. How do models and their agents really make money, how is that changing, and what is it really like to make a living as a model?

My guest Briauna Mariah is the Founder of “We Speak,” a new-age modeling agency in New York managing hundreds of models on its roster — with clients ranging from Victoria’s Secret to Microsoft Xbox!

Join me as she gives us a peek into the “business” side of modeling agencies, and all its light (and dark).

As always, we cover a lot of ground on the podcast, so here’s the breakdown:


01:27 — What’s a “fashion week” and why it exists

06:11 — Major “market segments” and niches for models

09:54 — Surprising differences between luxury vs commercial clients for modeling agencies: luxury doesn’t pay?!

15:15 — How Victoria’s Secret Angels are going through a transformation

16:58 — How modeling agencies operate and make money

20:32 — Why models, despite being independent contractors, are not really “independent”

27:31 — How do agencies find models to join them?

30:31 — Why most models aren’t busy throughout the year, and what agencies do about it

36:31 — Major expenses of running a modeling agency? How much do they spend on “advertising”, and how does it vary over the year?

42:39 — How agencies promote and develop models for fashion week

46:57 — Starting a new modeling agency: what does it take, and what’s the hardest part?

50:46 — How Briauna fell in love with modeling, and some awful experiences as a model

53:00 — How some models sustain themselves while they look for modeling work

54:49 — Life as a model manager today


Connect with Briauna here:

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