Codex Audentia

Goals Attract people who are students of their tradePeople who want to try new thingsPeople who are nice and honestPeople who want to make a markGood communication skills What we can offer to such people Ownership and freedom to experimentBeing recognized and celebratedSupportive team and clean cultureVariety of workAbility to hone their craft What candidates may be concerned about Not knowing if they're good or notNot knowing if they'll get selectedTired of applying and not hearing back? Structure Build trust, be remarkable, be encouraging What does every internship post do? Show how cool the company isTalk about the competitive naturePromise…

Goals of the page: Establish the brand of SANPRAM and myselfGet guests excited about being on the podcast/showGet listeners excited about tuning in Don't just make it like an Anchor webpage - give it more personality! The page should have more things than the average podcast page. Like a description and what makes it unique. Without useful stuff, nobody will remember it! Who is the target guest/customer? A true student of businessEnjoys discussing and sharing knowledgeNot very shyHas a good sense of humorWants to learn and get better.Willing to invest in themselves and their company.A "promising" CEO Accusation audit: There…

(This is not a blog. It's a codex - raw, unpolished and brutally frank.) A lot of changes happening. Business models are changing, therefore lots of opportunities. The data is pointing towards starting a distribution company that also does production, instead of a production company that also does distribution. Using this codex entry to save all the ideas in my head right now. Free digital distribution has very low margin: Ads are NOT effective for monetizing online. Look at YouTube's monetization:https://onezero.medium.com/this-is-how-much-youtube-paid-me-for-my-1-000-000-viewed-video-1453cad73847$1000 from 3 million viewers. So if you make a movie for a million dollars, ad revenue will not break…

(This is not a blog. This is a codex - raw, unpolished and brutally frank.) In this codex entry, I'm exploring my thought process around how my company should spend its money at this particular stage - what I can delegate or outsource, what I can't. For a recap, I'm running a services company with one employee (myself). At this time, I don't even have enough in profits to pay myself a salary. Right now, I'm doing every single thing myself. Here are all the things that need to get done: Accounting / bookkeepingSales and direct outreach (emails, phone)Marketing: content…

A great online business needs a great website. The goal: NOT to introduce the company, because based on my marketing strategy, most leads would likely know what we do before they know the company's name. Therefore the goal is to build ON TOP of that trust, and further cement the relationship the reader has with us, and leave a remarkable, lasting impression. It's a good way of establishing the overall brand, and what we believe in. Questions to ask myself How do you build trust and rapport?HonestyCredibility/ExpertiseConsistencyHumour, human connectionWho is the audience?Executives, business leaders, entrepreneurs. Or those who aspire to…

Brainstorm Ramble Aug 4 Learning process:1. Visualize desire/motivation2. Learn high-level components3. Learn lower level components So, start with what the person is trying to do, and then go down the levels of abstraction one by one. In the essay, we start at a very low level of abstraction (how a computer works, kitchen etc), and then build the story of how modern technology works. We also built some intuition around the high-level trade offs. Next, since the goal of the program is to empower the imagination, as well as the ability to understand what people are talking about. And then…

In today's Ramble, I will write out my freerunning thoughts on what my new landing page for the technical fluency program should look like. I believe my target learners are busy executives like myself, so I won't have extremely long copy and fluffy marketing speak. I want to communicate the WHY behind the course, then the HOW, and then the WHAT is least important. I also have to limit the number of learners I can take per month to 5, so I need to make sure the process for getting into the training program is not open to all. My…

This is a new project/business idea about teaching non-technical people about modern computing technologies in a rapid fashion without learning to code, to build systems thinking and technical fluency which is way more valuable than writing your first 5000 lines of code. Inspiration:Was talking to Taylor Kennon in the gym at 1040 about him getting ripped off by a developer, and offered to explain to him the overall tech ecosystem etc. Prepared a talk about it and gave it in the gym itself a few days later - my first talk was terrible because there wasn't enough time, but it…

So I had an idea about how a tool that would allow people to easily record voice versions of their Medium articles, and automatically did the noise removal and balancing etc for them using machine learning. I imagined that most people don't really want to spend all their time doing audio editing, which is why a lot of online articles don't have any audio versions on them. I also imagined that a lot of people would enjoy turning their blog posts into "podcast"-like episodes, but are deterred by all the technical mayhem involved. I feel like recording and hitting "publish"…