Codex Audentia

A great online business needs a great website. The goal: NOT to introduce the company, because based on my marketing strategy, most leads would likely know what we do before they know the company’s name. Therefore the goal is to build ON TOP of that trust, and further cement the relationship the reader has with us, and leave a remarkable, lasting impression. It’s a good way of establishing the overall brand, and what we believe in. Questions to ask myself How do you build trust and rapport? Honesty Credibility/Expertise Consistency Humour, human connection Who is the audience? Executives, business leaders,…

Brainstorm Ramble Aug 4 Learning process: 1. Visualize desire/motivation2. Learn high-level components3. Learn lower level components So, start with what the person is trying to do, and then go down the levels of abstraction one by one. In the essay, we start at a very low level of abstraction (how a computer works, kitchen etc), and then build the story of how modern technology works. We also built some intuition around the high-level trade offs. Next, since the goal of the program is to empower the imagination, as well as the ability to understand what people are talking about. And…

In today’s Ramble, I will write out my freerunning thoughts on what my new landing page for the technical fluency program should look like. I believe my target learners are busy executives like myself, so I won’t have extremely long copy and fluffy marketing speak. I want to communicate the WHY behind the course, then the HOW, and then the WHAT is least important. I also have to limit the number of learners I can take per month to 5, so I need to make sure the process for getting into the training program is not open to all. My…

This is a term I’ve just coined, for my personal projects. It’s a good way to see if something is worth doing or not. An MSP is the minimum you need to accomplish, to get the project to a state where even if it plateaus and never grows beyond that, you’re pretty happy about the result and are willing to leave it running forever. Link to LinkedIn post: https://www.linkedin.com/posts/mngrwl_minimum-successful-product-i-like-to-think-activity-6687924119507492864-DHHI Actually, copying the original post here in case LinkedIn shuts down 10 years later and nobody can find it anymore: MSP is the minimum I would have to build and accomplish,…

This is a new project/business idea about teaching non-technical people about modern computing technologies in a rapid fashion without learning to code, to build systems thinking and technical fluency which is way more valuable than writing your first 5000 lines of code. Inspiration:Was talking to Taylor Kennon in the gym at 1040 about him getting ripped off by a developer, and offered to explain to him the overall tech ecosystem etc. Prepared a talk about it and gave it in the gym itself a few days later – my first talk was terrible because there wasn’t enough time, but it…