A great online business needs a great website. The goal: NOT to introduce the company, because based on my marketing strategy, most leads would likely know what we do before they know the company’s name. Therefore the goal is to build ON TOP of that trust, and further cement the relationship the reader has with us, and leave a remarkable, lasting impression. It’s a good way of establishing the overall brand, and what we believe in. Questions to ask myself How do you build trust and rapport? Honesty Credibility/Expertise Consistency Humour, human connection Who is the audience? Executives, business leaders,…
Codex Audentia
Codex: An ancient manuscript text in book form.
Audentia: Latin for “audacity”.
(This is my codex – a working notebook with all my notes and rambles in their full glory. It is raw, unpolished and unfiltered. If you’re looking for my blog instead, it’s here.)