Codex Audentia

Codex: An ancient manuscript text in book form.
Audentia: Latin for “audacity”.

This is not a blog. This is my codex — a working notebook with all my notes and rambles in their full glory. It is raw, unpolished and unfiltered. I write these posts mostly for myself and don’t publicize them, so there’s no newsletter or RSS feed for these, sorry.

Rambles

Brainstorming the careers page

Goals Attract people who are students of their tradePeople who want to try new thingsPeople who are nice and honestPeople who want to make a markGood communication skills What we can offer to such people Ownership and freedom to experimentBeing recognized and celebratedSupportive team and clean cultureVariety of workAbility to hone their craft What candidates may be concerned about Not knowing if they're good or notNot knowing if they'll get selectedTired of applying and not hearing back? Structure Build trust, be remarkable, be encouraging What does every internship post do? Show how cool the company isTalk about the competitive naturePromise…
Aman Y. Agarwal
February 1, 2021
Rambles

The Eccentric CEO Page

Goals of the page: Establish the brand of SANPRAM and myselfGet guests excited about being on the podcast/showGet listeners excited about tuning in Don't just make it like an Anchor webpage - give it more personality! The page should have more things than the average podcast page. Like a description and what makes it unique. Without useful stuff, nobody will remember it! Who is the target guest/customer? A true student of businessEnjoys discussing and sharing knowledgeNot very shyHas a good sense of humorWants to learn and get better.Willing to invest in themselves and their company.A "promising" CEO Accusation audit: There…
Aman Y. Agarwal
December 23, 2020
Reflections

Micro Famous?

While researching podcasts, I accidentally came across Matt Johnson of "Pursuing Results". He drove home what Seth Godin has already talked about repeatedly - that the riches are in the niches. He talked about some ideas that had already been taking shape in my head, so it's good to get validation: Using podcasting and content generation as a way to network with ultra influencers.Appearing on podcasts as a way to hack initial growth. What he says is the backbone of such a strategy, however, is to be very clear about your messaging and value proposition, and your target customers. Without…
Aman Y. Agarwal
October 17, 2020
Rambles

Film and TV business Codex Entry

(This is not a blog. It's a codex - raw, unpolished and brutally frank.) A lot of changes happening. Business models are changing, therefore lots of opportunities. The data is pointing towards starting a distribution company that also does production, instead of a production company that also does distribution. Using this codex entry to save all the ideas in my head right now. Free digital distribution has very low margin: Ads are NOT effective for monetizing online. Look at YouTube's monetization:https://onezero.medium.com/this-is-how-much-youtube-paid-me-for-my-1-000-000-viewed-video-1453cad73847$1000 from 3 million viewers. So if you make a movie for a million dollars, ad revenue will not break…
Aman Y. Agarwal
October 17, 2020
Reflections

My thoughts on branding and promotion

This is not a blog. It's a codex - raw, unpolished and brutally frank. I'm using this codex post to document my perspective on all things promotion and branding, for the benefit of Future Me as well as future team members at SANPRAM. In my view, capturing attention for an idea is about three critical things: Being remarkable: It needs to stand out, plain and simple. Something people haven't seen before, or at least not so frequently that they can gloss it over. It needs to disrupt their regular pattern so that they notice, remember and tell others about it.…
Aman Y. Agarwal
October 10, 2020
Rambles

Where should the money go?

(This is not a blog. This is a codex - raw, unpolished and brutally frank.) In this codex entry, I'm exploring my thought process around how my company should spend its money at this particular stage - what I can delegate or outsource, what I can't. For a recap, I'm running a services company with one employee (myself). At this time, I don't even have enough in profits to pay myself a salary. Right now, I'm doing every single thing myself. Here are all the things that need to get done: Accounting / bookkeepingSales and direct outreach (emails, phone)Marketing: content…
Aman Y. Agarwal
October 2, 2020
Reflections

The urge is real. What can I do?

(A splash page that pops up at 10 PM every night, to help me go to sleep early) I want to keep watching the video at night, keep scrolling the social media site, or keep browsing that website. The urge and inertial are too great. I want to indulge because I'm in the mood - after all, what is life without some joy? It's completely fine. I accept these urges. These sensations in my mind and body want me to feel happy, and I am grateful. Think about how you'd feel the next morning. Think about the books you could…
Aman Y. Agarwal
October 1, 2020
Reflections

The Cure for Impatience

(This is not a blog. It’s a codex – raw, unpolished and brutally frank) I try hard to resist comparing my business with others and feeling ashamed of my accomplishments. It still sometimes gets me whenever I'm reminded of someone younger than me doing 100x better - or whatever "doing better" means nowadays. As you can see, this impatience comes tightly packed in a box that also includes envy, low self-esteem and other assorted chocolates. So, how do you deal with it? How do you truly internalize the idea that "it's about the journey, not the destination"? As human beings,…
Aman Y. Agarwal
August 26, 2020
Reflections

Underrated: Getting Into a Routine as a Solo Entrepreneur

(This is not a blog. It's a codex - raw, unpolished and brutally frank) I'm a new, full-time business owner trying to create something that has never existed before. So I get to deal with uncertainty every single day. There is no clearly defined path, no obvious answers and no safety net (I'm all in). It has now been over 45 days since I've been working on my business full-time, and my main struggle so far has been developing a routine, which is the fundamental "infrastructure" on top of which any profession is built ('The Great Work Of Your Life'…
Aman Y. Agarwal
August 25, 2020
Rambles

Website design for SANPRAM

A great online business needs a great website. The goal: NOT to introduce the company, because based on my marketing strategy, most leads would likely know what we do before they know the company's name. Therefore the goal is to build ON TOP of that trust, and further cement the relationship the reader has with us, and leave a remarkable, lasting impression. It's a good way of establishing the overall brand, and what we believe in. Questions to ask myself How do you build trust and rapport?HonestyCredibility/ExpertiseConsistencyHumour, human connectionWho is the audience?Executives, business leaders, entrepreneurs. Or those who aspire to…
Aman Y. Agarwal
August 14, 2020
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